Before designing, I met with 'the Marks' to learn more about their vision for Story Road Films and the personality they wanted to embody with the brand.

Some of the words they shared were: Storied, wise, fun, progressive, reverent, exciting. These words and the discovery questionnaire became my North Star when it was time to start designing.

I took what they shared and developed two moodboards (or stylescapes) to visualize two unique interpretations of their brand story and goals. While they loved both moodboards, they ultimately chose option 2, "Bright Future." They wanted to capture the energy, modernity, and progressive energy of the style, while utilizing symbolism of road signs and intersections through form and negative space.

After countless concepts and sketches, I narrowed it down to four scalable logo sets to present to the Marks. 

They ultimately fell in love with the simplified road sign symbol for it's double-meaning—representing an intersection signpost and a clapperboard. This was one of those ideal situations where it was clear to me which logo was the 'best' choice, and the client thankfully agreed! Though the other options were interesting and good designs, none of them captured the intrigue, style, and personality of the Story Road brand quite so perfectly.

To provide them with the most flexibility and ease-of-use, I developed a full logo suite with options that can scale from small social media applications, all the way to larger posters and screens. Mark and Mark were thrilled with the final designs and they've been able to rollout their social media presence with the new branding seamlessly.